Great question and it’s easily done. Read on to find out more.
What you’re talking about is a called a domain name. For example www.yourbusiness.com, which is your claim to your online real estate.
So what is it?
Let’s talk about in terms of real estate. Your website and domain name are collectively your online real estate. Your domain name is your address, and that’s really a pretty label for your IP address (or in real estate terms your lot number). Your website is the building that you build on the land at that address.
However, unlike an address to your house you get to choose your address when it comes to domain names. Which is great, but also means that anyone else can choose that address.
How do you get it?
There are hundreds (definitely more than that) of domain registrars out there (Google it or send us an email and we’ll do it for you). A domain registrar enables you to search for a domain name and they’ll tell you if it’s available or not. If it’s available, it’s usually pretty straight forward to sign-up, pay and then own that domain. Some domains have restrictions. For example you need an ABN to register a .COM.AU domain, and the name that you choose must be related to your business, products or services. Other domains have restrictions, but in general you can probably get whatever you’re after (provided that someone else hasn’t already bought it).
How do I choose the best address?
OK, there’s a lot to consider here. To start with you probably have an idea on what you want, and that’s a great place to start. However, some domains will work better than others. Let’s look at an example for Tom, who’s a builder in Sydney.
|www.ttb.com.au||Short, easy to remember.||Doesn’t mean anything to someone that doesn’t know this business.|
Probably not available anyway (short domain names are usually unavailable).
|www.tomthebuilder.com.au||Catchy and easy to remember.|
Explains what Tom does.
|No details on where his business operates.|
|Short, easy to remember.|
Great for people that know of Tom.
|Not great for people that don’t know what Tom does.|
Probably not available anyway.
|www.tomsbuildingservices.com.au||Explains what Tom does.|
Easy to remember.
Great for search engine results.
|Slightly long address.|
|www.tomthebuildersydney.com.au||Catchy and easy to remember.|
Explains what Tom does, and where his business operates.
|Slightly long address.|
|www.sydneyrenovations.com.au||Great for search results. Especially for new customers.|
Easy to find and remember.
|No mention of Tom or his business|
OK, so it sounds easy enough. How do I not stuff this up?
- There’s really not much to get wrong. Your domain is probably not available, so you’ll need to think of an alternative. Think about your customers, and how they’ll use your domain name.
- Make sure your spelling is right. There’s no spell check so make sure you have it right!
- Don’t make it too short. Unless you’re TNT, BHP, or KFC it’s probably not great to have it ultra short.
- When choosing a domain registrar look at the total costs. A lot offer really cheap registration, but then charge higher prices for the renewals, which needs ot be done every year.
- You’ll probably get offered some sort of upsell for similar domains with .NET, .CO, .LIFE, who knows what at the end. It’s unlikely that you’ll ever need these, but think about it ahead of time to avoid any unnecessary, spur of the moment purchases.
Other than that you’re pretty much good to go. If you have a unique case, can’t be arsed, or just need it done then we can help.